Vino

In the bottle the acids were long ago resolved; the imperial dye had softened with time, as the colour grows richer in stained windows; and the glow of hot autumn afternoons on hillside vineyards was ready to be set free and to dispel the fogs of London.

—from The Strange Case of Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson

I spent a lot of years trying to turn myself into a brand because they told us self-branding is a way to success. And I kind of believed the hype. It’s just not true. To this day, I see writers publishing their first book or their second book and I can just see them going overboard with the marketing and getting all hyped up about it. You just have to write. If something good happens for you, post it on Facebook or Twitter or Pinterest or wherever you make your social-media home, but don’t overdo it. Enough with the marketing! Enough with the goddamn marketing already! I’m sick of it.

—Neil Pollack, from this interview